@lucindavnguyen


Multi-disciplinary designer based in Naarm/Melbourne specialising in print and digital matter, visual identities, typography and photography.

Currently designing @ CHEP Network.


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7-Eleven 


Advertising Client Work,
CHEP Network 2023—Present

Various 7-Eleven work, including Brand Guidelines on the new Value Platform, as well as rolling out OOH Media, OOH Print, Socials, and In-Store prints for their campaigns.

In collabration with Madeline McDonald, this campaign was for the June special for the brand’s “Sweet Food” deals that live within the You’ve Got A Deal Value Platform.

This campaign was for 7-Eleven’s Fuel Price Lock campaign. Deliverables included a vast range of different OOH dimensions to roll out, as well as social videos.
Johnny’s Deli, is a sub brand exclusive to the infamous 7-Eleven, leveraging on the on-the-go hot food sandwiches. This project looked at refreshing the brand to roll out more posters to drive customers’ awareness for the sub brand, and launching the new stores openings.
Slurpee Flavour Cue Cards in collabration with Sasha Taylor for in store with Slurpee illustrations for a more fun and exciting approach.