Melbourne Cinémathèque

Student Project, 2021
Supervised by Warren Taylor

2022 AGDA Merit Award

Proposed visual identity for the 2022 season of Melbourne Cinémathèque, a not-for-profit volunteer-run film society dedicated to screening rare and significant films in their original format. This concept was inspired from old digital CRT scans one would find watching film. Drawing on nostalgia through the space-like imagery of static noise and warped reality, it calls to mind a bygone era.

Lost in Translation

Student Project, 2023
Supervised by Adam Cruickshank

2024 AGDA x2 Merit Award, x1 Finalist Award

Lost in Translation aims to bridge the acculturation gap between a child’s beliefs and their parents’ traditions. 
It does this by creating a communal space for asian children who experience such an acculturation gap, allowing them to be heard and not feel alone. This also extends to asian parents who find it difficult expressing their love, thus translating it into different forms of affection and eliminating the feeling of weakness 
for showing emotion.

Lost in Translation aims to raise awareness of the many ways love can be translated and the dangerous signs of closing up. The campaign acts as a conduit for people’s past experiences of showing love or being loved within complex relationship dynamics. Even if unsaid, something as simple as food can be translated as love.

7-Eleven 

Advertising Client Work,
CHEP Network 2023—Present

Various 7-Eleven work, including Brand Guidelines on the new Value Platform, as well as rolling out OOH Media, OOH Print, Socials, and In-Store prints for their campaigns.

Student Campaign, 2021
Supervised by Warren Taylor

Contact Zone studio project aiming to raise awareness of how patriarchal social norms and toxic masculinity can be harmful, not only to men, but to everyone around them. The goal of this campaign is to spark conversations about young mens’ mental health, giving them a safe space to voice their feelings, showing them they’re not alone and that it’s okay to be vulnerable. It doesn’t make them any less of a man to open up.

Good Things

Student Project, 2021
Supervised by Maddie Symons

Proposed visual event identity for the 2020 Good Things Festival, a music festival held in major cities around Australia. It features a number of international and Australian artists, from various genres including rock, metal, punk, and emo.