Student Campaign, 2024
Supervised by Adam Cruickshank
2024 AGDA x2 Merit Award,
2024 AGDA x1 Finalist Award

Lost in Translation aims to bridge the acculturation gap between a child’s beliefs and their parents’ traditions. 
It does this by creating a communal space for asian children who experience such an acculturation gap, allowing them to be heard and not feel alone. This also extends to asian parents who find it difficult expressing their love, thus translating it into different forms of affection and eliminating the feeling of weakness 
for showing emotion.

Lost in Translation aims to raise awareness of the many ways love can be translated and the dangerous signs of closing up. The campaign acts as a conduit for people’s past experiences of showing love or being loved within complex relationship dynamics. Even if unsaid, something as simple as food can be translated as love.

Logo and Trademark branding symbols of the exhibition.

Campaign